8 Ways to Lead Your Team Toward Better Parent Engagement

Take a mental step back and assess the connections between your campus, your parent community, and your team of teachers, counselors and administrators. 

Let's start with your school.

Your physical campus is likely made up of decorated classrooms, shared group activity spaces, and administrative offices. Each space filled with the bustle of students and some amount of expected chaos. Now ask yourself, “Do parents fit into these spaces? Would non-English speakers feel welcome on this campus? Do we have resources to explain educational jargon and acronyms? Would a parent who didn’t finish school feel intimidated here?”

Now focus solely on your parent community.

Did a particular unhappy parent come to mind? Did you just remember that you need to proof the newsletter before it goes out, or update your message on the school’s website? You also haven’t tweeted in a while...

Ok, now think about your team.

You’re proud of their growth as a group, but just like students, each individual faces challenges that require your attention. Are you able to support and encourage their communication with parents? Is your team motivated towards positive, ongoing connections with families? Or are they avoiding parents like the plague?

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Now that your blood pressure is up, and you wish you’d never started reading this, let’s talk about why the connections between your campus, your parent community, and your team need attention. The answer is simple and you already know it. Research shows time and again that parent engagement is crucial to student success, but increasing parent engagement at your school is a whole lot easier said than done.

As a principal, your leadership and direction regarding parent communication set the tone for the entire school. It’s a daunting role to be in, but you’re here because of your vision, your empathy and your genuine desire to support student growth.

Fostering buy-in from your parents takes time and it certainly looks different depending on the social and economic makeup of your school community. To that cause, we’ve put together a list of ideas to help with the task of engaging parents and empowering your team to do the same.

1. Recognize parents as decision-making partners. 

The first and most important step is deceptively simple and frequently underestimated. Allowing mental as well as physical space for parents as partners is crucial in establishing meaningful, lasting, and results-oriented relationships.

k12 parent engagement guide

2. Build in two-way communication.

Communication is by definition two-way, but opening up lines of communication between parents and educators is one of the most difficult challenges to lasting parent engagement. For example, getting one message out to multiple parents is easily possible with recorded phone blasts or xeroxed notes home. But, interacting with numerous unique messages from parents is much, much harder.

The good news is there are many ways to open up communication as a leader. Start by attending PTO meetings and dedicating time for questions and answers. Invest in a tech solution like SchoolStatus that allows parents to reach teachers without compromising teacher privacy.

Ultimately, if parents feel as though you are not only open to their ideas but they can actually reach you, you will build lasting trust, and trust is crucial for any relationship.

3. Sit down and get to know parents.

Begin the year by inviting parents to an event that does not require them to fundraise or donate money or organize something. Your "Meet the Teacher Night" is a great standard in most schools. Take it further if possible! A more relaxed bbq for new 7th grade parents can be a great start for your new class of middle schoolers, for example.

The point is that your physical presence as the principal at a social event allows time for answering questions, alleviating fears, and building goodwill. Allow parents to get to know you as the friendly leader that you are and please, please don’t assume they aren’t intimidated by you. 

4. Create an open door policy.

Openly encourage parents to reach out to you about student issues or school concerns and hold yourself accountable to a 24 hour response time. SchoolStatus allows you to receive and respond to messages when it's convenient for you.

5. Find out parents’ favored method of communication (email, call, or text) - and help your team to do the same. 

It is crucial for your team to have safe, secure, measurable ways to reach parents by their favored method. If reaching a parent via phone calls is not yielding results, make sure your team has an alternative before too much time has passed for appropriate response to take place.

Both for their own safety and for compliance measures, communication home should be recorded and housed alongside a student’s cumulative data. SchoolStatus automatically records and logs all parent communication for compliance and professionalism. 

6. Consider creating a Title-1 funded Parent Resources Center for a struggling community. 

If your school has the resources and space, consider serving expanded parent community needs. Access to fax machines, printers, or computers help support job searches. Workshops and classes for parents on campus increase comfort and support family stability. A healthy supportive family has significant effect on student performance.

parent communication tracking

7. Create a Parent Advisory Committee

Consider creating a Parent Advisory Committee to provide parents an opportunity to volunteer 4-5 times a year for discussion of key school issues with your administration team, teachers and counselors. Establishing a forum that brings parents and educators to the same table allows parent voices to be heard as well a fostering collaboration between your team and the community.

8. Make positive communication home the backbone of your strategy.

Positive communication should be the strongest voice coming from your school. Make sure you continuously celebrate your student (and staff!) successes. Whether from a teacher directly to a parent, or by choosing one student a day whose parents you personally call, when the good outweighs the bad, the positive effects are campus-wide.

When parent communication is easy, it happens more often. SchoolStatus gives you tools for parent communication on your computer or your phone without the need for a parent app. Calls and texts go straight to a parent's phone - meaning parents will respond more frequently.

I hope this list has left you feeling both empowered and excited to lead your school towards quality relationship with families and your community! Go forth and connect!


SchoolStatus is the only data analytics company that turns analysis into action. Through powerful reporting tools, automatic integrations, and customizable data points, educators easily identify students most in need of engagement. Then using the communication tools built right into the platform, instantly connect with guardians through calls, texts, or emails to reach families where they are. We focus on the data, so educators can focus on education. Contact us at, like us on Facebook and follow us on Twitter @schoolstatusapp 

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