Young student looking at drone in classroom with positive message note from teacher displayed.
Communication

Leading with Positivity: The Power of Positive School-Family Communication

Hunter Sunrise
By Hunter Sunrise 2 min

When was the last time you received a message from your child’s school that made you smile? For many families, school communications are often associated with problems or concerns. But what if we could change that narrative?

A recent Learning Heroes report reveals a compelling link between positive school-family communication and student achievement. Districts that maintained strong family communication during and after the pandemic saw significantly better student outcomes. This isn’t just a feel-good strategy; it’s a proven approach to boosting student success. And it’s something families are asking for, as we learned from our school-family communications survey results.

So, how can schools harness the power of positive communication? Here are three effective strategies:

1. Celebrate Small Wins

Don’t wait for report cards to share good news. Did a student improve their attendance? Master a challenging concept? Show kindness to a classmate? These moments deserve recognition. A quick message to parents can brighten their day and reinforce positive behaviors.

2. Share Classroom Highlights

Give families a window into the exciting learning happening at school. A weekly update showcasing fun projects, interesting discussions, or upcoming events helps parents feel connected and sparks conversations at home about school life.

3. Personalize Your Approach

While mass communications have their place, personalized messages pack a punch. Consider having teachers send one positive, individualized note to a different student’s family each day. Over time, this practice builds strong, supportive relationships between school and home.

Implementing these strategies doesn’t just make families feel good—it creates a partnership that directly benefits students. When parents are regularly informed about their child’s progress and classroom experiences, they’re better equipped to provide support and reinforcement at home.

As we prepare for a new school year, let’s commit to leading with positivity in our school communications. By doing so, we’re not just sharing information—we’re building a community of engaged, informed, and enthusiastic families ready to support their children’s educational journey.

Remember, positive communication isn’t just nice to have—it’s a powerful tool that can make all the difference in student achievement. So, let’s get creative, stay consistent, and watch our school communities thrive through the power of positive communication.

If you want to learn more about how SchoolStatus Connect can help your school communicate with families, we’d love to hear from you. Reach out to our team today for a free demo of SchoolStatus Connect.

Hunter Sunrise
Hunter Sunrise

Chief Marketing Officer

A former college educator in Creative Writing, Hunter Sunrise is an accomplished strategic marketing leader delivering 20+ years of impact across marketing and product innovations. Throughout his career, Hunter partnered with brands including DIAGEO, AT&T, Bank of America, GameStop, Kendra Scott, Thinkful and Alaska Airlines to help translate organizational goals into actionable marketing and experience-design programs with human-centric solutions. At SchoolStatus, Hunter helps develop and mentor motivated teams built on a foundation of cross-functional collaboration, clear and inspirational leadership, and mutual respect.

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