Why Superintendents Must Lead the Charge Toward Connection

District leadership today is not just about managing budgets and policy—it’s about connection. In a post-pandemic world where chronic absenteeism is rampant, teacher burnout is high, and families are overwhelmed, the most impactful districts are the ones making connection a focus of their mission.

If you’re a superintendent wondering how to unify your schools, foster community trust, and drive student outcomes, you’re in the right place.

We’ll unpack three research-backed pillars from our new eBook, The Connected School: Three Pillars of Student Success, and provide actionable strategies your district can implement today.

Our staff communication with parents have skyrocketed. They’re able to text families in the moment—at bus duty, at lunch, during class.

Bridgette Muhammad, School Counselor, Claiborne County School District

Pillar 1: Ensure Every Student is Present and Participating

Chronic absenteeism has become a quiet crisis in education. When students miss school, they not only miss out on academics but also on social development, access to meals, counseling, and support services.

The Data:
  • Chronic absence in K-1 decreases the chance of reading proficiency by Grade 3
  • Students with high absenteeism in middle school are at serious risk of dropping out
  • Districts lose thousands of dollars in funding annually due to poor attendance
Superintendent Strategy: Proactive, Personalized Interventions

Use real-time, SIS-integrated attendance data to spot trends early. Implement tiered interventions—like automated nudges—for early signs and personalized outreach when patterns persist.

One way to do this at scale is with SchoolStatus Attend. With dashboards that integrate directly with your SIS, you can track attendance trends across buildings and student groups, and act before absences become chronic.

We’ve taken the attendance letter burden off the school staff and turned it into a data-driven process.

AJ Philips, Director of Information Technology Services, Prince William County Schools

Ready to go deeper?

Download our eBook

It’s packed with research, practical frameworks, and tools you can implement immediately.

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Pillar 2: Make Family Engagement More Meaningful (Not Just More Frequent)

Schools and districts can sometimes inundate parents with information. Between apps, emails, and robocalls, it’s no wonder engagement suffers. But engagement isn’t about frequency. It’s about relevance and accessibility.

The Problem:

Parents often ignore generic messages. When communication isn’t personalized or translated into their preferred language, it’s ineffective and sometimes even alienating.

The Solution:

Centralize and simplify communication with solutions that personalize every message based on live student data and enable two-way communication in any language.

Superintendent Strategy: Lead a Culture of Relationship-Centered Communication

Set the tone by encouraging building-level leaders to shift from “informing” to “connecting.” Leverage products like SchoolStatus Connect to break down communication silos and build trust.

The communication piece with SchoolStatus is a game changer. It allows us to be proactive instead of reactive.

Keri Johnson, District Superintendent, Tuscaloosa County School System

Pillar 3: Empower Educators to Do What They Do Best

A connected school isn’t just about students and families. Educators are the engine, yet they’re increasingly running on empty. Teacher burnout is a tangible challenge that impacts not just morale, but directly affects retention rates and educational outcomes.

Superintendent Strategy: Invest in Actionable Professional Development

With tools like SchoolStatus Boost, your district can offer ongoing, customizable coaching, not one-and-done PD days. Set goals, track progress, and scale support across your schools.

What Works:
  • Integrate PD with educator goals and classroom observations
  • Use video reflections to promote self-growth and peer learning
  • Centralize feedback so it’s easy to share, review, and act on

As an administrator, I want to make sure that the tools I’m putting in front of teachers don’t require a steep learning curve. That’s why I love SchoolStatus.

Chad Shealy, Superintendent, Vicksburg Warren School District

What Happens When You Connect the Dots?

When your district commits to presence, partnership, and professional empowerment, you transform schools into connected ecosystems. That’s where a sense of belonging blooms, performance increases, and student outcomes improve.

And that’s the promise of the connected school.

Let’s Talk Strategy

Every district is different. That’s why we offer personalized demos tailored to your needs. See how SchoolStatus can unify your systems, streamline communication, and improve attendance at scale.

Schedule your demo today →
Rob Humenik

Senior Content Marketing Manager

Rob Humenik is a seasoned content marketing professional with over a decade of experience in educational technology. He is passionate about leveraging technology to improve student outcomes and simplify the lives of teachers and administrators. As Senior Content Marketing Manager at SchoolStatus, Rob showcases how the company’s solutions help school districts boost attendance, increase engagement, and drive meaningful improvements in student success. When he’s not crafting content, Rob enjoys kayaking, fishing, and cooking for friends and family.

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