ON-DEMAND WEBINAR

From Compliance to Impact: CA District Strategies That Boost Attendance

What 3.3M school-home messages reveal about timing, consistency, and family response

 
As districts face tighter budgets and increased scrutiny, Child Welfare & Attendance teams are being asked to clearly show the impact of their work. Early outreach plays a critical role in preventing disengagement—but its effectiveness hasn’t always been easy to quantify.

Take a Sneak Peek:

ON-DEMAND WEBINAR

From Compliance to Impact: CA District Strategies That Boost Attendance

Join CASCWA and SchoolStatus for attendance tactics you can start using today—and strategic planning to implement long-term. San Lorenzo USD and Garden Grove USD share examples of how early, supportive communication, paired with tiered interventions and cross-team coordination, have improved attendance and student outcomes in their districts. Plus, we’ll give you national benchmarks to use when measuring your family engagement results based on data from 3.3M school–family messages.

During this free webinar, you’ll learn:

  • When outreach has the greatest impact—from the first 60–90 days to the January “cliff” 
  • What days and times to send messages for the highest family response rates
  • How to keep families engaged throughout the year with supportive, proactive outreach
  • District strategies in action, including tiered interventions (Tier 1–3) and stronger SART/SARB design
  • And we’ll share additional resources to help you document the impact of your programs
Rocio Gonzalez-Romero
Child Welfare and Attendance Specialist, San Lorenzo Unified School District

Rocio Gonzalez-Romero has served the San Lorenzo Unified School District for over a decade as a Child Welfare and Attendance Specialist. Her work is grounded in equity-based and trauma-informed practices, ensuring students and families feel supported rather than punished. Through a strong community-centered approach, Rocio is dedicated to decreasing chronic absenteeism and helping students stay connected to school.

Marvin Atkins, Jr.
Director of Student Services, Garden Grove Unified School District

Marvin Atkins currently serves as the Director of Student Services for the Garden Grove Unified School District, a role he has held since July 1, 2025. With over two decades of experience in public education as a teacher, assistant principal, principal, and district leader, Marvin brings a systems-focused approach to student services that centers on attendance, engagement, and whole-child supports. In his current role, he oversees critical programs including McKinney-Vento and Foster Youth services, attendance interventions and SARB, systems of care through ASPIRE, crisis response, and cross-departmental collaboration designed to proactively address barriers to student success. Known for building coherent, data-informed structures that support schools while reducing unnecessary burden, Marvin is deeply committed to creating environments where students feel supported, connected, and present—both physically and emotionally—so they can thrive academically and personally.

Erik Elorriaga
Senior Account Executive, SchoolStatus

A UCLA graduate with dual degrees in Psychology and Economics and an MA from CSU Long Beach, Erik began his career as a Special Education Teacher and Para-Professional in Torrance Unified School District, where he developed a deep understanding of students’ diverse learning needs. This foundation in education, combined with over 22 years in educational transformation and leadership, shapes his approach to improving student outcomes. Currently, as a Senior Account Executive at SchoolStatus, Erik partners with schools nation-wide to boost student achievement and improve attendance through data-driven strategies and research backed interventions. His expertise lies in implementing systems that strengthen family engagement and reduce chronic absenteeism, while establishing a culture of belonging that provides students with opportunities to learn and develop. Drawing from his SPED background, Erik maintains a student-first philosophy, believing that every child can succeed when given the right support to thrive.