Webinar

How California Districts Can Improve Attendance and Meet SB 691 Requirements

Find out what 3.3M school-home messages reveal about timing, tone, and family response rates

February 11 at 11 AM PT/2 PM ET

 

Most California districts are rushing to meet SB 691’s positive messaging requirements, but compliance alone doesn’t change attendance outcomes. The districts seeing real gains are going further, using proactive, personalized communication to reach families when they’re most likely to respond.

In this data-backed session, SchoolStatus shares insights from 3.3 million school-home messages and almost 1 million California students to reveal how to build family engagement and influence attendance behavior. You’ll see real examples of SB 691-compliant campaigns driving double-digit attendance improvements in California districts. We’ll also share free tools and tactics you can start using immediately.

During this free webinar, you’ll learn:

  • The specific days and times when family response rates spike & how this should change your communication schedule
  • Three SB 691-compliant message examples that measurably improved attendance in California districts
  • One planning shift districts are using now to make 2026–27 their strongest attendance year yet

Rocio Gonzalez-Romero
Child Welfare and Attendance Specialist, San Lorenzo Unified School District

Rocio Gonzalez-Romero has served the San Lorenzo Unified School District for over a decade as a Child Welfare and Attendance Specialist. Her work is grounded in equity-based and trauma-informed practices, ensuring students and families feel supported rather than punished. Through a strong community-centered approach, Rocio is dedicated to decreasing chronic absenteeism and helping students stay connected to school.

Erik Elorriaga
Senior Account Executive, SchoolStatus