Featured Resource
Why Over Half of California School Districts Trust SchoolStatus
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SchoolStatus has provided us a tool to make communication easier, more transparent, and quantifiable.Dr. Ron Brown
Former Superintendent, Lumpkin County SchoolsWe’ve seen an over 50% decrease in chronic absenteeism, which is the statewide goal. We’re already there, in just one year of work.Jessica Hull
Executive Director of Communication and Community Engagement, Roseville City School DistrictThe help [SchoolStatus] gave us was amazing; I’ve never before received help like that from any company. Honestly, we feel like we want to stay with [SchoolStatus] forever.Dina Testa
Assistant Principal, Intermediate School 7 at NYCDOEEveryone wins when you stay in the loop, and SchoolStatus Connect really helped me make that happen while also saving me time.Ellen Zissis
First Grade Teacher, Chartiers Valley Primary SchoolOur families now feel that they’re not alone. They know we want to talk with them. That’s why we’re using SchoolStatus Connect.Maureen Brown
Principal and Director of Outreach, Dove Schools -
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Working at SchoolStatus is an incredible experience—our supportive team culture creates an environment where I feel valued and inspired. The company prioritizes both personal happiness and professional growth.Dr. Stephanie Walters
Customer Lifecycle Marketing ManagerI like the ease with which I can contact families using my own personal phone without giving out my personal number. I also like that the student's contacts are readily available. This platform works well for families to contact us, too. We can truly partner in the student's education and work towards a goal that works for all.Abigail S.
TeacherWe’ve seen an over 50% decrease in chronic absenteeism, which is the statewide goal. We’re already there, in just one year of work.Jessica Hull
Executive Director of Communication and Community Engagement, Roseville City School District
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Webinar
How California Districts Can Improve Attendance and Meet SB 691 Requirements
Find out what 3.3M school-home messages reveal about timing, tone, and family response rates
February 11 at 11 AM PT/2 PM ET
Most California districts are rushing to meet SB 691’s positive messaging requirements, but compliance alone doesn’t change attendance outcomes. The districts seeing real gains are going further, using proactive, personalized communication to reach families when they’re most likely to respond.
In this data-backed session, our guests from San Lorenzo and Garden Grove USDs will share how to build family engagement and influence attendance behavior. You’ll see real examples of SB 691-compliant campaigns driving double-digit attendance improvements in California districts. We’ll also share free tools and tactics you can start using immediately.
Webinar
How California Districts Can Improve Attendance and Meet SB 691 Requirements
Find out what 3.3M school-home messages reveal about timing, tone, and family response rates
During this free webinar, you’ll learn:
- The specific days and times when family response rates spike & how this should change your communication schedule
- Three SB 691-compliant message examples that measurably improved attendance in California districts
- One planning shift districts are using now to make 2026–27 their strongest attendance year yet
Rocio Gonzalez-Romero
Child Welfare and Attendance Specialist, San Lorenzo Unified School District
Rocio Gonzalez-Romero has served the San Lorenzo Unified School District for over a decade as a Child Welfare and Attendance Specialist. Her work is grounded in equity-based and trauma-informed practices, ensuring students and families feel supported rather than punished. Through a strong community-centered approach, Rocio is dedicated to decreasing chronic absenteeism and helping students stay connected to school.
Marvin Atkins, Jr.
Director of Student Services, Garden Grove Unified School District
Marvin Atkins currently serves as the Director of Student Services for the Garden Grove Unified School District, a role he has held since July 1, 2025. With over two decades of experience in public education as a teacher, assistant principal, principal, and district leader, Marvin brings a systems-focused approach to student services that centers on attendance, engagement, and whole-child supports. In his current role, he oversees critical programs including McKinney-Vento and Foster Youth services, attendance interventions and SARB, systems of care through ASPIRE, crisis response, and cross-departmental collaboration designed to proactively address barriers to student success. Known for building coherent, data-informed structures that support schools while reducing unnecessary burden, Marvin is deeply committed to creating environments where students feel supported, connected, and present—both physically and emotionally—so they can thrive academically and personally.
Erik Elorriaga
Senior Account Executive, SchoolStatus
A UCLA graduate with dual degrees in Psychology and Economics and an MA from CSU Long Beach, Erik began his career as a Special Education Teacher and Para-Professional in Torrance Unified School District, where he developed a deep understanding of students’ diverse learning needs. This foundation in education, combined with over 22 years in educational transformation and leadership, shapes his approach to improving student outcomes. Currently, as a Senior Account Executive at SchoolStatus, Erik partners with schools nation-wide to boost student achievement and improve attendance through data-driven strategies and research backed interventions. His expertise lies in implementing systems that strengthen family engagement and reduce chronic absenteeism, while establishing a culture of belonging that provides students with opportunities to learn and develop. Drawing from his SPED background, Erik maintains a student-first philosophy, believing that every child can succeed when given the right support to thrive.