New Guide Shows How to Improve Attendance by Up to 40% with Data-Driven Outreach

New SchoolStatus guide reveals why the first attendance message matters most and what steps districts can take to reverse absence patterns before they become chronic

SACRAMENTO, CA, January 7, 2025—As districts across the country continue to confront elevated rates of chronic absenteeism, new data from SchoolStatus shows that early, personalized communication with families remains one of the most effective and controllable levers for improving student attendance.

To support educators’ efforts, SchoolStatus released a District Leader’s Guide to Data-Driven Attendance Strategies, which draws on aggregated communication and attendance intervention data from hundreds of districts to examine how timing, message delivery, and accessibility influence family engagement and student attendance outcomes. The guide includes new findings that underscore a clear pattern: when districts act early and communicate consistently, attendance improves measurably.

“District leaders need timely insight into which students need support and practical ways to engage families before patterns harden,” said Dr. Kara Stern, Director of Education at SchoolStatus. “This guide shows how proactive, consistent communication, backed by real-time student data, improves attendance.”

SchoolStatus Data Reveals How and When Families Engage

Analyzing responses from over 3 million school-home messages, several consistent trends emerged:

• Families respond quickly to educator outreach. Parents reply to school messages 73 percent of the time, often within minutes. Families who engage early in the school year remain more responsive throughout the school year, highlighting the importance of establishing communication routines early.
• Timing shapes outcomes. Most responses occur during the school day, giving districts reliable windows to reach families when engagement is highest.
• Language access drives participation. Districts that communicate in families’ preferred languages see stronger engagement across all grade levels, reinforcing the need for multilingual outreach.

Early Attendance Interventions Deliver the Strongest Results

The guide includes new analysis of attendance intervention letters, showing that earlier action leads to significantly stronger outcomes:

• The first mailed attendance letter leads to a 28 percent improvement in attendance for students flagged for positive absence interventions.
• Over half of students who receive a first letter do not require a second letter in the same series.
• Later letters show diminishing impact, underscoring the importance of acting before attendance issues escalate.

“These patterns confirm what many educators suspect but haven’t been able to quantify,” said Dr. Stern. “The first signal matters most. When districts intervene early, they reduce the need for more intensive responses later.”

Barriers That Disrupt School-Family Communication

The guide also explains explores why families may miss or delay responses to school outreach, including variable work schedules, limited device access, and frequent housing moves. By streamlining communication across text, phone, and email, districts are better able to maintain consistent family engagement. That consistency supports students and gives educators real-time visibility into who needs follow-up.

A Practical Framework for District Leaders

Designed for district and school leaders, the guide outlines a clear, adaptable framework for improving attendance outcomes:

• Use real-time SIS data to identify early warning signs
• Reach families with personal messages across multiple channels
• Communicate in families’ preferred language
• Track intervention effectiveness and adjust strategies based on data
• Build a consistent, districtwide approach that strengthens school-family relationships

“Districts see stronger, more sustainable outcomes when data, communication, and interventions work together as one coherent system,” said Dr. Stern. “That is the foundation for lasting attendance improvement.”

Download the District Leader’s Guide to Data-Driven Attendance Strategies.

Media Contact

Annmarie Ely
0to5 for SchoolStatus
267.454.4686
[email protected]